Empowering Businesses with custom designs.

Building brands that connect

Visual Identity Design

I craft unique and cohesive visual identities that tell your brand's story. From the initial visual tone moodboard and creative strategy to the final logo design, I build a complete visual identity system with comprehensive guidelines to ensure consistency across all platforms. I also design essential brand materials, including stationery suites, presentation decks, print and digital collateral, and social channel graphics that bring your brand to life.

  • Visual Tone Moodboard

  • Creative & Design Strategy

  • Logo Design

  • Visual Identity Systems & Guidelines

  • Stationery Suite

  • Presentation Deck

  • Environmental Graphics

  • Print & Digital Collateral

  • Social Channel Graphics

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Website & Digital Design

I specialize in creating intuitive and engaging digital experiences. I begin with low-fidelity wireframes to map out the user flow, then develop high-fidelity prototype designs to visualize the final product. I design user-friendly website and microsite UI, interactive ebooks, and custom dashboard UI. I also create eye-catching email marketing templates to help you connect with your audience.

  • Low-fidelity Wireframe

  • Hi-fidelity Prototype Designs

  • Email Marketing Design & Templates

  • Interactive Ebook Design

  • Website & Microsite UI Design

  • Dashboard UI Design

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Marketing & Digital Collateral

I design impactful marketing and communication materials that capture attention and drive results. I create compelling marketing campaign themes and comprehensive marketing kits, including designs for tradeshow booths, brochures, and presentation decks. I also design crucial business documents like fact sheets, impact and annual reports, and engaging ebooks. My services extend to creating effective email marketing, print and digital collateral, and dynamic social channel graphics to amplify your message.

  • Marketing Campaign Theming

  • Marketing Kits

  • Tradeshow Booths

  • Brochures

  • Presentation Deck

  • Environmental Graphics

  • Fact Sheets

  • Impact and Annual Reports

  • Email Marketing

  • Print & Digital Collateral

  • Social Channel Graphics

  • Ebook Design

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  • "The Alliance's work with Lisa is a perfect example of the marriage of creative minds leading to outcomes larger than the sum of their parts. We look forward to our next engagement."

    —

    Trent Anderson, Director of Development

    Alliance Theatre

  • "Lisa brought creativity, thoughtfulness and practicality to our work together. The materials she developed are beautiful, targeted and on-brand for the client's needs."

    —

    Sherry Crawley, Owner

    SVC Communications

  • "Lisa is a true professional with clients and everything she created for our clients was perfect. Her attention to UX details made many of our projects made the job of the engineering team making those designs a reality for clients much easier."

    —

    Nick Perkins, Senior iOS Engineer

    Codesmith Development

I’m committed to a good process—not just a good outcome. Because the way we work matters just as much as what we create.

  • 01 - Discovery & Strategy

    This is my favorite phase of the design process. My goal here is to understand your brand, your audience and your goals so that I can identify design directions worth exploring.

  • 02 - Ideation & Iteration

    I take that back, this is my favorite. Here’s where I’ll explore a multitude of creative concepts. Through frequent collaboration and feedback, I’ll evolve ideas, ensuring your visuals reflect your brand essence and authentically connects with your audience.

  • 03 - Concept Refinement

    No. No... this one’s my favorite. Careful evaluation and continuous fine-tuning is what helps the selected direction take a more final shape. In this phase, I’ll develop supporting visual elements to help bring your visual identity to life.

  • 04 - Product Delivery

    Ok, FINE. I love all phases of design. In this final stage, I deliver the finished product—a thoughtfully crafted visual identity and website design so you can begin building revenue momentum.

Frequently Asked Questions

  • I partner with a variety of clients to help them achieve their design goals. My clients often include agencies, small and medium-sized business owners, fractional c-level executives and other creative professionals.

  • Each project is always a little different, but the overall shape remains the same. It all starts with a conversation. Usually a quick pre-discovery call to uncover what your needs and goals are and if we’re a good fit. If the stars are aligned, we’ll then have a kickoff call with all stakeholders and decision makers, followed by a series of design and review sessions. When the design is approved, we’ll walk through all of the deliverables to ensure you have everything you need to start using your designs. I’ll usually check back in within a week to make sure everything is going smoothly and answer any questions.

  • Each project can vary quite a bit, depending on the scope of work, type of job and the number of stakeholders involved. The speed of feedback and revisions can also impact the schedule. The best way to get a clear estimate is to schedule a pre-discovery call with me to discuss your specific needs.

  • I’m a one-woman studio, and that’s by design. When you work with me, you get a hands-on approach and my focused attention from start to finish. I’m not juggling multiple large teams or a complex internal structure. Instead, I’m your direct point of contact, ensuring a seamless and efficient process.

  • Getting started depends on a few factors, including the project scope and my current availability. Right now, I’m booking out 4 weeks.

  • I’m here to answer questions that pop up. If you have questions about file formats, confused about color modes, need a refresher on which file to use and when, you can call me directly. I’m happy to provide additional support as needed, which is invoiced separately at an hourly or package rate.

  • Absolutely. Most, if not all of my package rates include 2 rounds of revisions per deliverable unless otherwise specified. Revisions beyond that are billed hourly.

  • Yes, sometimes a package isn’t exactly what you need. Maybe you need a couple of flyers or landing page templates. Let’s schedule a call to discuss.

Ready to build a brand with momentum?

If you're ready to get focused, get strategic, and get results, I'm ready to help. Let's work together to create a brand that gets noticed for the right reasons.

Book a call