Synexus Tax Solutions needed to develop a cohesive brand identity that communicated their expertise in navigating the complexities of state and local tax regulations. I began by aligning on an approved brandscape, ensuring the team shared a unified visual direction before design began. From this foundation, I developed four strategically guided logo concepts rooted in Synexus’ core values—partnership, innovation, and precision. Each concept explored symbolic representations of tax allocation, collaboration and client protection while maintaining long-term flexibility across digital and physical applications. The result is a clear, elevated, and intuitive visual identity system designed to support Synexus as they grow their presence within nationwide markets.