A Flexible & Fan-worthy Brand System
Project Scope
Gallery needed a refreshed identity system that reflected their growth and future vision while maintaining familiarity for long-standing clients. Working closely with the marketing team and brand strategist through structured phases and collaborative reviews, I delivered a flexible, modular brand system rooted in movement and transformation.
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My Role: Art Director, Creative Strategist and Lead Designer
Team credit:
Brand Strategy: Ashley Sheppard, emdashery
Development: Greystone Technology
Motion Designer: Robert Bumgarner
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Logo Design
Visual Identity System
Brand Guidelines
Social Media Kit
Icon Library
Presentation Deck Templates
User Experience Design (UX)
User Interface Design (UI)
The website
Rolling Out a New Website for Gallery
Gallery’s new website showcases their custom-built food and beverage carts with a focus on high-quality visuals and an intuitive user experience. Working alongside their development partner, Greystone Technology, we produced a site that not only highlights their craftsmanship but also streamlines the customer inquiry process to help turn visitors into clients.
“Throughout the process, Lisa consistently pushed us creatively while remaining collaborative and responsive to all the feedback we provided. She took the extra time to ensure that all stakeholders felt comfortable and was extremely thoughtful in her approach and communication.”
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Kelsey Warma, Vice President, Marketing & Communications
Gallery (formerly Gallery Carts)