
Reigniting a Legacy with Bold Simplicity
Project Scope
As the Smith + Howard family of brands approached their 50th anniversary, their evolution over the years justified a more modern, nationally recognized set of brands.
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My Role: Art Director, Creative Strategist and Lead Designer
Team credit:
Brand Strategy: Ashley Sheppard
Digital Creative Director: Mason Brown
Photography: Jonathan Buiel
Agency: Jackson Spalding
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Logo Design
Visual Identity System
Brand Guidelines
Custom Icon Suite
Presentation Deck Templates